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5 Reasons to Include Allergen Info in Your Restaurant’s Digital Menu
Icons and emojis are popular ways to enrich textual communication in modern times. But who thought they would find their way to the restaurant menu?
Enhance your restaurant menu by seamlessly integrating attractive icons and emojis! This visually appealing addition invites customers to explore further. Join us in this blog as we explore how the addition of emojis can benefit your digital menu.
Enhance your restaurant menu by seamlessly integrating attractive icons and emojis! This visually appealing addition invites customers to explore further. Join us in this blog as we explore how the addition of emojis can benefit your digital menu.
Why Add Icons and Emojis to Your Menu?
There are various reasons why people use icons. But for restaurants and other hospitality industry ventures, there are two main reasons you should add icons to your menu.
To highlight dishes
Emojis help bridge the gap between text and emotion, allowing restaurants to communicate more effectively with customers. By using emojis next to menu items, descriptions, and specials, restaurants can convey the essence and flavors of their dishes, making them more engaging and understandable. Incorporating emojis adds a fun and engaging element to the menu, breaking the monotony of traditional text descriptions. The visual cues provided by emojis can create a more dynamic and enjoyable browsing experience, making customers more likely to explore the menu more deeply.
Emojis can also be used as navigation aids, helping customers quickly locate specific sections of the menu, such as appetizers, main courses, desserts, and desserts. This intuitive approach simplifies menu structure and minimizes confusion. Additionally, emojis that evoke emotions and associate positive emotions with menu items can influence customer choices. For example, a heart emoji next to a dessert can evoke feelings of delight and happiness, prompting customers to consider ordering it.
To improve the visual appeal of your menu
Emojis have an innate visual appeal that quickly grabs the viewer’s attention. By placing an emoji next to a dish name or description, certain items can be distinguished from the rest of the menu. For example, a glowing heart emoji next to a dessert can evoke feelings of sweetness and luxury, making that dessert more appealing to customers.
Furthermore, emojis go beyond mere images; they can elicit specific emotions or experiences related to food. Combining a flame emoji next to a dish can indicate spiciness or a bold taste, while a smiling emoji can indicate a popular, delicious, or kid-friendly dish. This fosters an emotional connection between the customer and the offer, allowing them to anticipate the upcoming experience.
How To Add Icons and Emojis to Your Menu
You can add icons to your menu through either of the following:
☕ Category names
❤️ Category description
⭐ Item names
✳️ Item description
✨ Price description
By strategically placing these emojis, you can simplify menu exploration, elicit emotions, and share the digital menu on social media. While enhancing the aesthetic, the emojis can be accessed with descriptive text, enhancing the overall dining experience.
You can now use the icons below to direct customer attention toward certain categories or items.
| Star: ⭐ | Sparkles: ✨ | Sparkle: ❇️ | Coffee: ☕ | Eight spoked asterisk: ✳️ | Ballot box with check: ☑️ |
| Heavy checkmark: ✔️ | Eight pointed black star: ✴️ | Heart: ❤️ | One: 1️⃣ | Two: 2️⃣ | Three: 3️⃣ |
| Four: 4️⃣ | Five: 5️⃣ | Six: 6️⃣ | Seven: 7️⃣ | Eight: 8️⃣ | Nine: 9️⃣ |
Follow These Steps To Add an Emoji to Your Digital Menu:
1️⃣ Copy the icon you would like to use from the above table
2️⃣ Log in to your store and select an item from your catalog
3️⃣ Choose the appropriate field where the icon should appear
4️⃣ Paste the icon in the designated field and save
Find more details on how to add icons to categories and highlight items with emoji from the help center.
How icons appear on the menu
Bottom Line
You can use icons and emojis to direct customer attention to particular items in your menu. The star ⭐ is one of our favorite icons; you should try to use it whenever you want to highlight an item.