In today’s world, most businesses are reaping huge benefits by using marketing tools to analyse traffic on their websites. Restaurant owners are amongst those businesses to also rush into leveraging the power of data and insights. Talking about restaurants, GonnaOrder is one of the largest and most user-friendly online ordering platforms any restaurant can have. GonnaOrder comes with a suite of useful tools to help restaurants get everything up and running almost immediately.
When you think about marketing, it is often about promoting your business so more people can find out your offers and buy. Marketing also involves using tools to evaluate how a business is doing overtime. Marketing tools often depend on the platform you use to promote products and services. For instance, people who promote their products and services primarily through Google Ads campaigns prefer Google Analytics for measuring their campaigns. Facebook Pixel is another popular tool that can be used to understand how a Facebook ad campaign is performing. Below we take a closer look into these two platforms giving more information on how they can benefit you as a restaurant owner.
If your restaurant uses Facebook for marketing, you will definitely be happy to know that you can now connect Facebook Pixel to your GonnaOrder store. This is the best way to measure the traffic derived from Facebook campaigns as well as implement remarketing on customers that have previously visited your restaurants’ GonnaOrder store. The benefit? Increase sales through remarketing and retargeting, among other marketing strategies.
After adding the Facebook Pixel code to your GonnaOrder store, the Pixel dashboard will receive information about the store’s visitors. You can then use the information to draw conclusions and to improve your marketing efforts. You can visit Facebook Pixel dashboard to create dynamic Ads targeting website visitors, measure cross-device conversions, and get useful insights.
Google Analytics is one of the most widely used marketing tools on the internet today. Businesses of all kinds are using the tool to analyze website traffic and measure their return on investments. From page views to the number of visitors on your website, Google Analytics gives you useful insights that can shape the future of your GonnaOrder store. For instance, comparing the number of page views with the conversation rates can help you optimize your menu for higher conversions.
After linking your analytics account, GonnaOrder will start sending information about your store visitors to your Google Analytics dashboard. The information presented by Google Analytics can help you improve marketing strategies, service, and achieve higher conversions.
You can read HubSpot’s Google Analytics guide to get a better understanding on how to navigate the dashboard.
There are many benefits to connecting a GonnaOrder store with popular marketing tools. Firstly, understanding the customers visiting your store and how they interact with the menu. This alone will help you strategize on how best to serve your customers and increase conversions. By knowing who your audience is, you can also retarget the same customers with new offers. Generally speaking, combining GonnaOrder with Google Analytics or Facebook Pixel opens the door to understanding who your customers are and what they want from your store. This way you can create loyal customers and drive the retention rate.
Find out more about how Google Analytics and Facebook Pixel works on the GonnaOrder Help Center