How to remain profitable in the COVID-19 world and beyond.

How to remain profitable in the COVID-19 world and beyond.

Home Delivery

With the impact of COVID-19, the hospitality industry is undergoing a massive digital transformation. A transformation that was always going to happen but has now been accelerated by a pandemic whose economic ramifications are forcing the industry to rethink established business models and integrate technology in the best possible way.

So, what does this integration look like and how can a hospitality business benefit from it without breaking the bank?

The rise of commission-based delivery platforms

Well, to begin with, the push for tech integration is why smartphone-based food delivery platforms have become an essential part of our lives. In recent years, modern food delivery companies appeared and have helped restaurants to re-think their business model by allowing them to integrate technology into their physical presence. They offer, to every food business, access to a community, ready to buy their offerings which in turn means that food businesses can add more revenue streams to their business model.

Unfortunately, this comes at a very high price. Food businesses have now realised that commission rates for online ordering are not affordable, they find themselves paying unnecessarily high amounts with every order. This is especially challenging for them as the industry has low-profit margins. What’s more, their marketing freedom is lost. For example, changing their menus is a manual process that needs to be done by the food delivery platforms! So these businesses are now held hostage to the almighty food delivery platforms in order to simply continue to operate in the COVID-19 world.

The other option that food businesses rely on is to build all their online ordering platform on their own. But that becomes even more expensive as its not only the setup and development costs that the business has to pay for but also the maintenance costs to keep websites and platforms running. Yet again the bottom line is hit hard by this option too.

Delivery and Pickup

What is the alternative?

GonnaOrder identified this profitability issue long before COVID-19 and started developing a platform that aims to actually help food businesses pivot online while at the same time allowing them to be profitable and sustainable. The GonnaOrder platform has been designed with the customer at the heart of a seamless and contactless digital experience which in turn means that food businesses can now survive the COVID-19 world and continue to thrive after this is over.

Our goal is to empower businesses and offer them something that helps them instead of taking away all their profits. With GonnaOrder, any business can receive home delivery, pick up, self-service, and table service orders with 0% commission. Businesses can change their menu with a few clicks and improve their cashflow by opting for frequent pay-outs. Most of all, food businesses can capitalise on their website’s visitors and their social media followers by allowing them to order through those channels instead of fighting for exposure on the established food delivery platforms.

Known and loyal customers are an important focus group for local food businesses. Most of them live very close to the stores, while some of them pick up the food directly themselves. Food businesses can use GonnaOrder to give discounts as incentives to these customers when they order through their channels.

Additionally, the businesses can add QR codes on the leaflets that they already distribute with their GonnaOrder link. This way customers can order via their channels faster than via other delivery platforms by simply scanning the QR code.

And most importantly, there is no need to download yet another mobile app! GonnaOrder works through weblinks and allows the business to create a domain (in the case they did not already have one) or simply embed their GonnaOrder store into their existing webpage. Again, their customers can order food in a few clicks instead of waiting to download and setup another mobile app.

If the hospitality industry is to survive and thrive through this pandemic, there is a clear need to

  1. Put the end customer at the heart of the digital journey by making their life easy, and
  2. Put an end to food businesses paying exorbitant commission and fees just to have an online ordering presence.

Pivoting a food business into the digital world should ultimately help that business make more money and not the opposite.